Luxury residential developers constantly search for the newest and most appealing amenities to attract buyers in a competitive market. From curated libraries to activated amenity spaces, it seems that there couldn't possibly be more for buildings to offer. However, today's developers are a creative bunch that are willing to look beyond the front door to make their buildings stand out.
Many new residential buildings are connecting to buyers by connecting to their communities. From priority access to the 92nd Street Y’s programming to free one-year memberships to the Brooklyn Botanic Garden, developers are using the neighborhoods’ amenities to bolster their buildings’ cachet. In addition to proving mutually beneficial to new buildings and cultural institutions alike, this growing trend meets the needs of a new wave of millennial buyers that values experiences over things.
